BUDAPEST TO BANJUL RALLY 2018
The CX, which was first introduced in 1974, was a huge success for a while.
However by the mid-80’s, sales were slipping, so the company employed Grace Jones and her then lover and artist/designer/film director, Jean-Paul Goude, to create a new TV campaign for their then new CX GTI Turbo model, which you can watch below for yourself.
For a 45 second spot, its bold and striking, and, at the time, there hadn’t been another car commercial like it, nor has there been anything like it since then. In fact, the commercial was actually banned in several countries because of what they deemed “excessive speeding”.
Though I suspect, most likely, that the strong, aggressive, literally larger than life image of a black woman, might have been just too much for some people to handle in 1985
Kees and Ed
A limousine, a grand lady but also a tough winning rally car in the 1977 -1979 editions of the Rally du Senegal and winning